California Lightworks

Since 2008, California LightWorks has been guided by a vision focused on the research, design, development and manufacturing of state-of-the-art commercial LED grow lights and automation equipment for greenhouse and indoor horticulture. By applying the latest advances in high efficiency, solid-state lighting and controls technology, our team provides worldwide growers new grow lights that deliver clear benefits at a competitive price.

Their journey into designing high-efficient LED growing lights began in 2008 with their StealthLED model, followed by their XtremeLED, which was then distributed by R&M Supply (now part of Hydrofarm) to retailers everywhere. Since then, the SolarSystem® and SolarXtreme® lines of LED grow lights are high-power designs that are the result of collaboration with many local indoor growing lights experts.

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“LookinLA’s digital marketing strategy and full-service execution has increased our conversion rate by 250% and our orders increase by 233% within a few months. LookinLA brings a new level of professionalism to the digital marketing realm. We are pleased with their expert team and transparent business practices. We trust them with every aspect of our digital marketing activities.”

About California LightWorks

Since 2008 California Lightworks has been a pioneer in advanced technology LED lighting for horticulture. All products are designed, manufactured and supported in the Southern California factory. LookinLA’s strategy team build a comprehensive plan, beginning with Paid Social, Google Ads, Video Production and Email Marketing to drive customer acquisition followed by conversion optimization. Since LookinLA team took over the company’s entire marketing execution, they earned a 670% increase in ROAS, 27:1 ROI on Facebook Ads and 397% increase in email marketing return on investment. We increase organic traffic by 390% and increase organic online revenue by 488%. We developed an A/B testing campaign across their lead generation channels to test key messaging, target audiences and landing pages and ensure the highest conversion rate.

The Services

Your Free Strategy

During its product launch, Delfina Skin worked with a social media marketing agency. They saw very few gains from their marketing and decided to switch to LookinLA. Our team researched their product, goals, and market. Understanding the competitive field of skincare, we devised a comprehensive, one-year strategy to elevate the Delfina Skin brand. To increase the conversion rate, we optimized their home and product pages and implemented a review management system.

Delfina skin Solutions

Delfina Skin boasts an incredible product that inspires immediate customer advocacy. With hundreds of customer reviews celebrating their dry skin oil as a “miracle product,” the company has never had to doubt whether their product is competitive. The real challenge has been gaining a foothold in the skincare industry—a notoriously competitive and expensive market.their product, goals, and market. Understanding the competitive field of skincare, we devised a comprehensive, one-year strategy to elevate the Delfina Skin brand. To increase the conversion rate, we optimized their home and product pages and implemented a review management system.

In the second month of implementation, the company saw a 40% increase in their sales numbers. The following month, they broke their all-time record. It quickly became clear that the right sales strategy was all that stood between this innovative company and stunning success.

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