Xano is a No Code backend development platform that provides companies with the necessary tools to build scalable backends for applications with zero coding experience required. They first partnered with LookinLA to help revamp their website and expand their content marketing strategy with the end goal of increasing organic traffic through search.
We began with a thorough audit of Xano’s website as well as extensive keyword research. From there, we built a new SEO strategy that we then used to optimize Xano’s web copy for SEO purposes and draft a series of informative blog posts. The entire process took only three months. In less than a year, Xano was ranking on the first page of Google for numerous keywords relevant to their target audience, greatly increasing traffic to their site.