LookinLA Drive: B2B Marketing Growth & Trends Report

The B2B industry has seen significant growth and change in recent years. This change has been accelerated both by a radical shift in buyer demographics and the impact of the COVID-19 pandemic. For those in B2B marketing, navigating the new market can be a daunting task. Before we offer guidance on how to adapt, we want to evaluate the current state of B2B marketing.

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We have identified five key areas in B2B marketing where changes have been the most dramatic: a growth in digital sales, shifts in buyer expectations, a rise in B2B partnerships, a focus on higher quality content, and an increase in personalization.